In big-game trolling, a "pusher" head with a deep, flat-bottomed cupped face is designed to plow through the water like a bulldozer. As it moves through your spread, the deep cup catches immense amounts of water pressure, pushes a massive frontal wave, and then explosively vents it out to the sides. This action creates a wide, chaotic surface splash and a thick, heavy trail of white water.
A 9-inch pusher is a massive, high-visibility target. It is an absolute favorite for boat captains running the short rigger, long rigger, or corner flat-line positions because its aggressive plowing action acts like a dinner bell for giant Blue Marlin and trophy Ahi (Yellowfin Tuna).
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